Agenda

Beauty Gets Personal The Benchmarking Company will uncover 5 hot beauty and personal care trends that US consumers crave—and what she (and he) needs from your brand to try them! From TBC’s primary research of more than 3,000 US beauty buyers, understand the personalized offerings consumers want now, including inside/out beauty supplements, skincare AI, patch technology, “fix me” cosmetic offerings and the proof she needs to try them. With personalized beauty, all roads lead to wellness!

Arcaea combines technology from the past and present, bridging biology with DNA sequencing, bioinformatics, fermentation, software engineering, metabolic engineering, formulation, art, and storytelling to create new product experiences for beauty—we call it expressive biology.

“Our microbiota is an integral part of us that we can no longer ignore. I will show a simple way one’s topical products can impact the skin microbiota.” —Lambros Kromidas, MS, PhD, Global Legal—Regulatory Affairs Liaison, Shiseido Americas.

The collagen market has received significant attention especially over recent years as part of the nutribeauty or beauty from within mega-trend, as well as an important ingredient for active nutrition. At the same time, the market and marketing surrounding it has been confusing and inconsistent, making the category ripe for exploitation. This presentation will look closely at the market of collagen, including all types and collagen boosters, the science behind collagen and why market stewardship is critical for responsible and sustainable growth.

In recent years, the dietary supplement industry has experienced explosive growth, which could be attributed in part to the increased adoption of e-commerce and online platforms. Demand for supplements, primarily driven by an aging population, combined with the ease to purchase health products from the comfort of one’s home, have been key driving factors in market growth. Although strictly regulated, a lack of regulatory enforcement permits products that are not in line with FDA requirements to enter the market and compete with legitimate goods. While some trade associations and individual companies, like NOW, have taken steps to expose the bad players, FDA and e-commerce platforms have not acted on this growing concern.